So what does this headline have to do with spider web marketing? Not a lot really, other than to illustrate a point about how to drive traffic to your website. I am going to share a little bit a of a secret that many bloggers and web masters are not aware of.

First, having a blog or a website as a photographer is critical to getting your name out there. I have been on the web since 1999, with some type of website sharing my photos. Being that photographers have a narcissistic side to us, we want to drive traffic to view our photos and share what we love to do. Getting those web hits up becomes all consuming at times, so we do all that we can to bring everyone to our little window on the internet. For me personally, I love photography, I think I’m good at it and I want to share it and maybe others will learn or be inspired. If not, they have a tens of millions of other links for those that love photography.

But how does one know what to do to bring the traffic in? Well, there are a number of ways, but I think I found one little secret that Google quietly introduced that will really help in your quest for eyeballs. Google Insights Search.

It is such an amazing application, to learn what the trends are based on what people search for on Google. Its really quite simple to use, put in your search term and all the magic data pops up, including

Interest over time - Set your time frame for your search term and it will graph the popularity of the term.

Regional Interest - See what countries or even states are most interested in your term. Plug in the word marketing just for fun and see what the top countries are… hint, one is Nigeria.

Using the graph below, I plugged in wedding photographer as a search term and you can see the search starts spiking at the end of the year, right around the middle of December. So if you have a wedding Photography business, marketing in December probably makes a lot of sense. I would have thought it  more important to ramp up your marketing in April or May, but December?

Now the other great little nuggets of information, are the other terms people are searching for. Not are they only  searching for wedding photographers, but wedding photo, wedding pictures, etc. Keep this in mind when you are key wording your posts in your blog or adding pages to your website.

But here is where the most important usage of this tool comes into play, Rising Searches. Apparently Destination Wedding Photographers is increasing in search volume, by 250%.

So how do you use this? Well if you are a photographer who wants to expand your market, then obviously, becoming a destination photographer is receiving more interest. So you add this service to your business and your website to boost  sales and search results. Keep in mind, you want to maintain credibility and not just plug in a service you will never provide. Web users are much more savvy and will be irritated at being baited.

But wait, there is one more thing that is even better and more exciting than a rising search, a breakout. Take a look at the chart below. By using marketing as a search term, Spider Web Marketing, shows a breakout. This is a search term meaning “the search term has experienced a change in growth greater than 5,000%”. Wow 5,000%?

So how do you use this? By searching on keywords and mining through the data, you can find keywords that are experiencing an increase in search volume and tailor your blog posts to include breakout terms and keywords.

And if you arrived here, looking for Spider Web Marketing, then I just proved a point.

Read more about Google Insights Search Here