Optimizing your website for Google can seem like a daunting task, but if you take your time to put your site together and always think of how Google is going to look at your new window to the world, you’ll soon be on your way to a high Page Rank. First and foremost, you want to determine what your theme is going to be for your website. Are you going to share with the world all there is on how to take photos of cats? Maybe you want to have broader appeal and include all animals. Just remember, the more focused you are, the better you are able to bring your website to the forefront of the search results. David Hobby and his Strobist.com website is a great example of focusing on one particular aspect of photography, lighting with small portable flash. As of this writing, Hobby now has 200,000 mostly amateur photographers as devoted readers. His site attracts 1.6 million page views a month. His reported income is close to six figures, after only a mere 8 months.
So in thinking about your theme, it should always express the particular niche you have chosen for your website. One example is to have your title description describe your site. An example would be if you live in Cleveland and are promoting stock photography, you might want your title to not only have your website name, but the the following, “Stock photographer in Cleveland, Ohio”. Now that’s just a simple example, but you get the idea
