This is a must read for all freelancers and pro’s alike. Tony Luna has put together a four part series titled “Lifecycle of a Freelance Photography Job“. Hey lays everything out from marketing, to working with clients to billing.  A couple of the key points: “Your portfolio must be more than a box filled with pretty pictures. It must convey how you uniquely see the world and what you have chosen—out of a universe of options—to affix the rectangle of your viewfinder to and catch a moment in time.” “Most people want to be everything to everybody but you stand a greater chance of being noticed if you sell your services to a segment that needs what you love to shoot” “Very importantly, you will have to commit to creating marketing campaigns that will reinforce your unique viewpoint and your development as an artist.”